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What is Phobio and what does it do?

Phobio operates device trade-in programs throughout North America and has developed robust global recommerce channels since its founding in 2010.

Founded by Stephen Wakeling, Denny Juge and Drew Yeaton, Phobio has set the industry standard for trade-in solutions, earning the highest customer satisfaction scores through our unwavering commitment to transparency and results.

We power intelligent buyback and trade-in programs that work seamlessly across retail brands, from nimble start-up, to global enterprises. While we started with mobile devices, we've expanded our expertise to diverse product categories, helping businesses maximize value recovery while reducing their environmental footprint.

Core to all of our Solutions:

  • Smart Valuation Engine: Our proprietary software and real-time market analysis deliver industry-leading trade-in values that keep you competitive and profitable.
  • Global Remarketing Network: We've built extensive partnerships in secondary markets worldwide, maximizing returns while maintaining strict environmental standards.
  • Flexible Integration Suite: Whether you need a fully integrated POS solution or a seamless workflow integration our platform adapts to your business infrastructure.
  • Enterprise-Grade Security: We protect your customers' data with military-grade erasure protocols that exceed industry requirements.

Proven Success 

Global retail leaders like Apple, Costco, Staples, and Yale University trust Phobio to power their trade-in programs or corporate IT asset buyback. Through our flagship platforms—Phobio for Retail, Phobio for Business and Assembly asset auctions —we've simplified complex trade-in processes into intuitive workflows that drive results.

The Phobio Difference 

We believe technology trade-ins should be simple, transparent, and rewarding. While others focus solely on transactions, we prioritize relationships—providing dedicated support, clear communication, and continuous innovation to meet evolving market demands.

Our commitment to sustainability isn't just good business, it's core to our mission. Every device we process extends the technology lifecycle and reduces e-waste, helping our partners achieve both environmental and financial goals.

Looking Forward 

We're building a future where technology refresh cycles create value for everyone—businesses, consumers, and our planet. Join us in making sustainable technology accessible to all.